For the release of their inaugural house-roasted coffee line, Little Sister Coffee Maker wanted fresh packaging that complemented their café branding, yet stood out on the shelf. The label bisects the wordmark to depict the transition between traditional and experimental coffee methods. Colour labels were used to make visual distinction without the hassle (and cost) of multiple bag designs, allowing each roast to feel unique and small-batch. Illustrations of café-goers reinforce the fun, social, and conversational nature of coffee.